ASMR is redefining sensory marketing across beauty, fashion, and CPG industries. With billions of views on platforms like TikTok and YouTube, this immersive content format is captivates audiences and drives sales.

The conference, at MakeUp in LosAngeles and Luxe Pack LosAngeles, on February 12th, from 9:30 am to 10:15 am, will be moderated by Daniela Ciocan, founder of Access Beauty Insiders.

The speakers are: 

• Conor Begley, Chief Strategy Officer CreatorIQ
• Anastasia Beverly Hills' Talia Cich, VP of Global Brand & Product Marketing
• Anastasia Beverly Hills' Sydney Montana, Director of Social Media / TikTok

Attendees will learn how to best connect with consumers in exciting new ways. Discover how to leverage ASMR to showcase the unique textures, colors, and sounds of your beauty packaging— creating an irresistible sensory experience that resonates with consumers.

More About ASMR: An Engaging Digital Trend To Inspire a Deep Consumer Connection

ASMR is an engaging digital trend that offers a unique opportunity to differentiate your brand and create a deeper connection with consumers.

Savvy brands learned how to leverage ASMR videos and use "destruction" content to showcase their products' sensory qualities, build brand loyalty, and drive sales in a competitive market.

This type of content is proving to be more bonding with consumers as it creates an immersive experience that tickles all senses and fosters a deeper emotional connection, turning passive viewers into loyal customers.

Don't miss this opportunity to learn from these social media experts!

Here's the full conference schedule.